Motorcycle Sales Team

Nate
Sales Manager

Chris
Assistant Sales Manager
2021 Ultra Limited

Jen
Motorcycle Fit and Sales Specialist

Erik
Motorcycle Fit and Sales Specialist - - Military Veteran, U.S. Marine Corps
2005 Fat Boy

Kevin
Motorcycle Fit and Sales Specialist

Shane
Motorcycle Fit and Sales Specialist

Charles
Business Manager
2009 Sportster 1200

Tami
BDC Sales Associate
Service Team

Phil
Service Manager
2015 Lowrider FXDL & 1993 Low Rider FXLR

Caleb
Service Writer - Military Veteran, U.S. Navy
2017 Softail Slim S

Corey
Service Writer
2017 Road Glide Special

Opie
Shop Foreman - Master Technician
Rides a '15 Road Glide®, ‘03 Road King®, ‘18 FXS, ‘76 FLH, two ’58 FL’s

Anthony
Shop Foreman - Service Technician
Rides a '04 Dyna® Super Glide®

Alex
Service Technician - Military Veteran, U.S. Marine Corps
Rides a '06 Softail® Slim

Clady
Service Technician - Military Veteran, U.S. Army
KTM 2008 990 Super

Gene
Parts to Service
2013 Road King
Parts Team

Justin
Parts and Accessories Manager
2019 Street Glide Special

Wes
Parts and Accessories
2016 Street Glide Special

Mark
Parts and Accessories
2012 CVO Limited

Steve
Parts and Accessories - Military Veteran, United States Army
2013 Street Glide

Leanna
Parts Associate
MotorClothes® Team

Melissa
MotorClothes® Supervisor

Sara
MotorClothes® Manager

Elana
MotorClothes® Associate

Darcy
MotorClothes® Associate

Shelby
MotorClothes® Associate

Lisa
Receptionist - Shipping and Receiving
Administrative Team

Dani
Receptionist

Mike & Franscene
Owners, Mad River Harley-Davidson

Jolene
General Manager

Rachel
Event Coordinator / Brand Ambassador

Jess
Director of Training

Amanda
Marketing Manager

Joanna
Hiring & Customer Experience Coordinator

David
Director of Dealer Operations

Amie
Director of Marketing

Olga
Director of Human Resources

Deuce
Mad River Mascot

Steve
IT Director

Larry
CFO
Riding Academy Coaches

Cathy
Riding Academy Director

Connie
Riding Academy Coach
In my opinion as an instructor there is no better feeling than to take a student outside of there comfort zone and push them to a high level, explain to them why you did it the way you did it and why, and to see the look of "ah ha" on there face as it CLICKS, and they realize they are on a new journey toward broadening there development..Feels good to lead into a forward direction.

Denise
Riding Academy Coach
I started riding mini-bikes in the second grade. I love everything Harley; the grit, the steel, the people… an American icon!

Frank
Riding Academy Coach
After enjoying the sport of motorcycling for many years, I wanted to give back to the motorcycle community. Working with the Harley Davidson Riding Academy is an excellent opportunity for me to help new riders enjoy the sport I love. The adrenaline rush from the success of my students at the end never gets old!

Jeff
Riding Academy Coach
My light bulb moment was after having spent diligent time with my son teaching him what I thought would make him a safe and effective motorcyclist at his ripe age of 16. I accompanied him to his BRC at Lakeland and realized my strength communicating with him. An instructor asked him where he learned his skills and I was approached by that instructor who suggested I look into being an instructor
Now that I have become part of this team. I relate to the students as if they were one of my kids and try to communicate with them to further their ability to ride safe. My reward is all the relationships I have kept in touch with after the courses and all the stories they share with me

Jim
Riding Academy Coach
I enjoy teaching the Riding Academy classes because they provide a good introduction to the sport of motorcycling. They explain how dealership departments work and what value they add. I also enjoy teaching the RA classes because they have enough time for the students to get maximum value from the entire experience.

JD
Riding Academy Coach

Joe
Riding Academy Coach
I teach so prospective riders can actually begin riding. Biking is literally the coolest thing ever.

Josee
Riding Academy Coach
I get tremendous joy when riding my bike.
I've learned to master my skills from the best which helped me erase the fear of taking corners by using the proper technique. Now it's my turn to spread the invaluable knowledge, hoping that my students will have as much fun as I do when riding by getting the best training I can provide. Gear on and be safe!

Ken
Riding Academy Coach
Better training equals better rider. Also I got best job ever. I get paid to ride a Harley Davidson. Once again, best job ever. (At least for this summer. Then I become old and fat ex guy with best job ever)

Ken S.
Riding Academy Coach
I’ve been riding motorcycles since I was a teenager, but I’ve only been riding “trained” since 2000 when my wife Teri convinced me to take the class with her.
I finally learned the proper way to ride “smart” and got of all those bad habits out of the way. I enjoyed the class so much, I made the decision to become an instructor. It is truly an honor to help others learn how to ride and enjoy the exhilaration that only a motorcyclist can know.

Rob
Riding Academy Coach
The reason I got into teaching at the Riding Academy is because I wanted to give back. I remember going through the course to get my endorsement, and how it felt like such an achievement. I decided I wanted to help other new riders have the same experience.

Rob Z.
Riding Academy Coach

Russ
Riding Academy Coach
With 50+ years of riding many picturesque roads all over North America, it’s gratifying to watch a non rider become a safe motorcycle rider with the Harley Davidson Riding Academy. I enjoy being part the beginning of their realization of the adventure of traveling this great country on a motorcycle.

Sanford
Riding Academy Coach
I have been riding over 30 years. I generally ride cross country each year averaging 8-10K miles a season. My goal as an instructor is to "light the enthusiasm" to ride for each new biker. The joy of "wind therapy" can only be experienced not explained.

Sherry
Riding Academy Coach
In 1992 women were very much a minority operating a MC. I took at that time an MSF course, was nervous, passed with flying colors and now I am honored to teach what I know to all of you.

Teri
Riding Academy Coach
After taking the class in 2000, and never having rode prior, I never looked back. My husband and I have traveled all over the country on our bikes. (No trailers!) We’ve attended many HOG rallies, met some awesome people and had great experiences.

Terrie L.
Riding Academy Coach
The Riding Academy gives the novice rider the best chance for success. More time in the saddle equals reinforcement of the lessons being learned. Love to see the "light bulb" go off for the those with a desire to ride.

Lateisha
Riding Academy Coach

Mark
Riding Academy Coach